Maven Investor Partners exited its investment in Blis in March 2025, following its acquisition by global telecommunications company T-Mobile which values the business at $175 million. Blis is a global programmatic advertising company that doesn’t rely on personal data. As an integrated media planning and buying platform, Blis builds audiences using accurate, consented location data combined with a broad range of rich and powerful anonymised datasets, giving Blis the deepest audience understanding available.
Since Maven’s investment, the business has invested heavily in its technology platform, increased its headcount from 240 to more than 320 employees, and expanded its international footprint, particularly in the US. During the three-year partnership, Blis’s turnover also increased by 75%.
Since Maven’s investment, the business has invested heavily in its technology platform, increased its headcount from 240 to more than 320 employees, and expanded its international footprint, particularly in the US. During the three-year partnership, Blis’s turnover also increased by 75%.
Blis provides Maven Investor Partners with a unique off market opportunity to invest in a fast-growing programmatic advertising business at an attractive valuation. The business has grown revenues significantly in recent years and there is an exciting opportunity for Blis to extend its service offering as the adtech sector continues to experience positive tailwinds as result of increased smartphone penetration and the emergence of Internet of Things (IoT).
Tom Purkis, Partner at Maven
Tom Purkis, Partner at Maven
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