Maven invested in Endura in 2014 as part of an investor syndicate led by Penta Capital LLP (Penta). Scottish headquartered Endura was established in 1992 by Jim McFarlane and Pamela Barclay to provide a range of innovative, high performance cycle clothing with dependable functionality at an affordable price.
The business grew to become one of the UK's largest makers of branded cycling apparel, with the Company’s products being sold in over 40 countries, including key markets in Europe, Russia, North America, Australia and New Zealand.
Maven has sold its stake in Endura to Pentland, the company behind other major sporting brands such as Berghaus, Speedo and Canterbury. The sale of Endura generated a profitable exit for Maven clients and was the third successful realisation from its partnership with Penta following the sale of the leading online insurance provider esure, and the telecom services platform Six Degrees Group.
Under Maven, Endura’s strategy has been focused on positioning the business as a provider of high quality, innovative products underpinned by significant investment in product innovation and world class sponsorship.
David Milroy, Partner at Maven
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