In July 2022 e.fundamentals was acquired by private equity backed US trade buyer CommerceIQ, achieving a profitable return for investors plus a stake in the CommerceIQ business which should generate further returns for investors in the future based on the performance of Commerce IQ.
Founded in 2014, e.fundamentals is a developer of digital shelf analytics solutions for consumer packaged goods clients, which consolidate complex data streams from hundreds of retailers, in order to optimise e-commerce performance and provide actionable insights to boost sales. Its analytics platform is now being used by over 450 retailers across more than 40 countries.
The Maven VCTs first invested in e.fundamentals in 2019 to support further product development, international expansion and the development of new services.
We’re delighted to have secured the support of Maven Capital Partners. The investment gives us the financial resources to expand our business internationally. I’m particularly excited about the huge bank of experience and resources our institutional investors bring to the business.
John Maltman, Chief Executive at e.fundamentals
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