Adimo
Deal Type
Growth Capital
Initial Investment
February 2021
Sector
Technology
Fund
Growth Capital
Status
Current
Adimo provides FMCG brands with the functionality to natively embed commerce functionality into digital media and content. This solution helps clients shorten the path to purchase and maximise customer conversions.
Adimo's analytics and sales tracking platform provides its brand partners, who include Nestle, Arla, Danone, Fever-Tree and Bacardi, with real time insights into their shoppable campaigns. From retailer selection, right through to transaction values and products sold.
![Adimo](https://www.mavencp.com/hubfs/Adimo%20Logo%20High-Res.png)
Our next-gen solutions for shoppable marketing and commerce media provides a seamless experience for the end customer and the marketer. I’m delighted to be working with Maven as we expand into rapidly maturing markets and accelerate our revenue growth.
Gavin Stirrat, CEO at Adimo