Differentology provides market research and consumer insight services, working at the intersection of data, human behaviour, technology and creativity. The business already boasts an impressive client list including HSBC, Disney, Sky, Viacom, Tik Tok, and Bloomberg and it is well-positioned to cross-sell its growing range of services to its expanding customer base.
The global revenue of the market research industry exceeded $73.4bn in 2019, growing more than twofold since 2008, and is expected to reach $82.87bn by 2023. Differentology has seen insight revenue increase 107% in the past 12 months, and has experienced double digit growth, year on year, since its inception in 2013.
Led by a highly experienced and respected management team across the industry. CEO Mark James, has almost 20 years industry experience working with large brands such as P&G, Sony and Lonely Planet. Mark is supported by Managing Director, Lizzie Gilthorpe, who has over 10 years industry experience in strategy and communications for organisations such as HSBC and Debenhams. The team is also supported by James Dickie, Head of Research, who has over 15 years’ experience in the sector.