Cloud technology specialist Zing receives investment

Maven Investor Partners has invested in Buckinghamshire based Zing, a technology services business which builds and implements contact centre solutions, helping clients to improve customer communication and engagement, as well as increasing efficiencies.

Zing is a key implementation partner for Twilio, a market leading cloud communication platform, selected as one of a small group of accredited implementation partners across Europe, the Middle East and Africa which are authorised to offer consultancy and managed services for Twilio’s fully programmable cloud-based contact centre software.

Zing was spun-out of CRM provider ProspectSoft earlier this year and will be led by serial entrepreneur Julian Hucker who has had previous experience of successfully growing and exiting a similar technology led business, Esendex.

The investment by Maven Investor Partners, an established network of professional client investors, will enable Zing to capitalise on significant growth opportunities in the growing Communications Platform as a Service (CPaaS) market, which is expected to be worth $17.2 billion globally by 2023. Growth is being driven by the increasing use of technologies including autonomous devices, SaaS technologies and AI analytics across all sectors. Digital transformation is a critical part of business’ strategy and cloud-based communications is often at the heart of these new technologies.

“We see huge potential in Zing’s business model, initial success in the market and strong partnership with Twilio. Following our initial investment in ProspectSoft, we see this as a growth opportunity in what is clearly going to soon become an essential communications technology for thousands of businesses.”

Tom Purkis, Partner at Maven

“There’s a massive opportunity and actually an imperative, for organisations to join up their customer communications and enhance the overall experience. With investment from Maven, we can accelerate our plans to support all kinds of businesses, many of whom are keen to move contact centre communications to the cloud and deliver on the promise that technology can offer.”

Julian Hucker, CEO at Zing