Maven has led a funding round in Chester-based Intilery, a customer data platform and real-time decision engine that powers and enhances multi-channel marketing campaigns.
The Intilery platform provides a holistic view of each client’s marketing activities, as well as using real-time data about their customers’ behaviour to identify opportunities for improvement. Personalised interactions and real time reminders are used to create a better customer experience, enabling Intilery clients to improve engagement, enhance customer loyalty and ultimately increase profit.
Maven’s VCTs and the NPIF Maven Equity Finance fund, which is managed by Maven and forms part of the Northern Powerhouse Investment Fund, both invested as part of the transaction. The funding will enable Intilery to expand the sales and marketing team as well as further develop its innovative technology.
Intilery is led by experienced management team and headed up Gareth James (CEO), who was previously a member of the senior executive team at MoneySupermarket and latterly the CIO at the Hut Group. Key clients include Sykes Cottages, William Hill, IGO4 Insurance, and The Fragrance Shop.
There is an ever increasing global demand from businesses to collect and analyse real time data in order to better understand their customers’ behaviour. Intilery meets this need by providing clients with a 360° single customer view which will help optimise their marketing campaigns, and ultimately drive revenues, by communicating with customers at the right time on the right channel and with the right message. Those insights are invaluable if a brand aims to stand out amongst the ever increasing market noise.
Dean Cox, Investment Manager at Maven